About Us

Blood & Beads – Brand Story

Born from shadows and shaped by resilience, Blood & Beads is more than a clothing label — it is a statement of identity. Our name embodies duality: blood, symbolizing raw power, survival, and unbreakable spirit; and beads, a reflection of detail, artistry, and individuality. Together, they form the essence of our vision — fashion that balances strength with subtle elegance.

At the heart of Blood & Beads is its founder, whose personal journey through struggle and self-discovery inspired the brand’s creation. Drawn to the world of dark and alternative fashion, he found empowerment in its raw aesthetic — but also realized a major void: in India, dark fashion was either inaccessible, overpriced, or drowned in overly loud, extravagant designs. What was missing was a label that embraced the subtle, minimalist, wearable side of dark fashion — one that could connect to more people while staying true to its rebellious spirit.

That realization became the seed for Blood & Beads. What began as a personal rebellion has grown into a collective — a slow, intentional fashion movement that provides an alternative to both fast fashion and unattainable luxury.

But most importantly, Blood & Beads believes that no one should feel left out of the darkness. That’s why, alongside statement pieces, the brand also offers classic, beginner-friendly apparel at accessible prices — for those taking their very first steps into the world of dark fashion. These pieces are designed to maintain comfort, quality, and subtle aesthetics, so they can be worn confidently in everyday life, especially in India, without inviting unwanted attention. Whether you’re a long-time misfit or just beginning your journey, Blood & Beads ensures the darkness is for everyone.

We design for the misfits, dreamers, and rebels — those who choose individuality over conformity, who see beauty in imperfection, and who wear darkness as their strength. With minimal silhouettes, oversized comfort, and bold textures, our pieces become armor for everyday life — accessible yet unapologetically different.

This is not just clothing. It’s a reflection of a community, a culture, and a belief:
That style doesn’t have to scream to be heard.
That darkness isn’t despair, it’s power.
That fashion should be inclusive, wearable, and transformative.

Blood & Beads is where rebellion meets refinement — and where the founder’s story intertwines with yours. 🖤